5 Easily Actionable SEO Tips Every Website Needs

The World Wide Web is nearing ubiquity with the more than 4.5 billion people accessing it today. Internet use has been particularly accelerated by the proliferation of smartphones—1.38 billion smartphones were shipped globally in 2019 alone. Given these staggering numbers, there’s never been a time when search engine optimization (SEO) was more important than now.

Effective SEO can make the difference between angling for market leadership or battle for scraps. Many startup owners recognize the power of SEO. They are however often not too sure where to start or what to do. Tapping into apps such as Linkio – SEO Software – The Best SEO Management Tool can provide a powerful head start. Nevertheless, the following practical tips can also get you moving in the right direction.

1. Choose the Right Keywords

Put yourself in your prospective customer’s shoes and think about what you’d type in Google Search when looking for your product. Take time to note down not just conventional words but also popular abbreviations, contractions, and slang words. If you are targeting a specific geographical area, find out the more local terms for your product.

Once you have a sizable list of as many as 50 keywords, go to the Google Ads and Keyword Planner portals to see the volume each keyword attracts. You could also see suggestions of similar words you may have left out. Whittle down your list of keywords to a small number of between 1 and 5, which have the right balance of sizable traffic and low competition. Incorporate these keywords into your site’s content and metadata.

2. Find Your Unique Proposition

Irrespective of your website’s purpose, chances are that there are already dozens, hundreds or thousands of sites online offering the same thing. You are in an intense battle for eyeballs from the get-go. You must find a way of differentiating your site from the competition. A crucial component of the unique proposition is choosing the right keywords.

You could, for example, settle on keywords that combine a niche area, a geographical location or a demographic. If you are setting up a site to sell refrigerators to people in San Francisco, you’ll have a better chance of appearing on the first page of search results if you target the keyword ‘San Francisco refrigerators’ as opposed to just ‘refrigerators’.

3. Don’t Compromise Readability for Keyword Density

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In the earliest days of SEO, websites could game search algorithms by stuffing their web pages with a certain keyword. Those days are long gone. Nowadays, Google doesn’t take kindly to keyword stuffing and won’t hesitate to blacklist sites that do so.

In any case, you should always keep an eye on your visitor. Don’t let technical SEO considerations take away from the fact your end goal is to draw traffic to your site that converts. Your SEO campaign would be self-defeating if visitors are confronted by incoherent, disjointed and confusing text. Keywords should complement the content and context.

4. Publish Quality Content

A key principle of business success is customer retention. You want your site to be of such quality that visitors look forward to returning. That can only happen if you provide tons of high-quality content. Contemplate the questions, your target audience may have and develop content that concisely yet comprehensively responds to this.

Strive to cover each topic you discuss better than it’s been covered anywhere. This, in turn, leads to the growth of another aspect of SEO—backlinks. When your content is exhaustive, authoritative, reputable and well-researched, other websites can’t help but link back to yours.

5. Measure the Results

You can’t be sure of how effective your SEO efforts are unless you keep an eye on relevant metrics. Track changes in visitor traffic, identify your most popular pages, see the queries that lead people to your site, find out how long they stayed and what country they are from. Metrics show you what is working and what strategies are perhaps not worth hanging onto. Google Analytics is the answer to all your metrics-tracking needs. 

You’ve spent considerable resources in setting up a top-notch website for your startup. Apply these SEO tips to ensure your target audience can find it more easily. If done rightfully, these tips will help you to not only attract the relevant audience but also to get into good terms with the search engines.