4 Best Business Video Hosting Services You Should Know
In their endeavors to rear ideas and focus on brand building, businesses are resorting to video marketing. Video marketing is an explorative growth strategy. Not so long ago, video hosting services were limited. Videos had to be broadcasted on television. Today, it is a different story. The world has become digital and the internet has changed the status quo. Interestingly, 18-35 year olds spend more time watching videos on the internet than TV. Right from training employees to connecting with target audiences, from product marketing to making important announcements, the outreach of videos is beyond words and numbers.
Here is a selection of 4 best business video hosting services:
There are hardly any internet users unaware of this global video broadcasting giant. YouTube is a clear winner in video hosting solutions category. Just look at the volume of content being hosted. Every minute, more than 100 hours of video content is uploaded and more than a billion unique users view the content monthly.
And here is the best part- You need not pay a penny to host the content on YouTube. Guess what, you need not pay for the disk space on the servers either. Videos can be uploaded in both HD (High Definition) and SD (Standard Definition). There is an inherent obstacle- The time limit of uploaded videos should not exceed 15 minutes. Well, this isn’t a big hurdle at all. By using certain hacks, you can omit such obstacles. An unmissable frailty in YouTube is the absence of provisions to customize the video player.
Is YouTube the right platform to host business videos? Of course, it is one of the best platforms. YouTube is a video search engine. As a matter of fact, it is a social networking video platform. Businesses may initially find it a bit awkward and getting accustomed to its look and feel may take significant time. That being said, YouTube has a huge community of businesses. YouTube has got some decent built-in video analytics tools. Apart from this, there are tools to add soundtracks and subtitles. There are also tools to improve the quality of video broadcasts.
Before going any further into details, I would like to emphasize that there are many budget constraints associated with Wistia. Of course, there is a free account option. This free account feature is of not much use as it supports only 3 uploads and 5GB transfer monthly.
Just like YouTube, Wistia is user-friendly and end-user experience will be great. Wistia has some best of the class built-in video analytics tools that provide razor sharp advanced insights. Video analytics tools of Wistia are much better than those of YouTube. One of the remarkable features of Wistia is the presence of a provision to customize the video player. Another remarkable feature is the built-in Heat Map tool which throws insights on which parts of the videos were watched, re-watched and skipped. Other important features include provisions to add social sharing options and clickable CTAs (Call-to-Action) buttons.
One of the features that distinguish Wistia from YouTube is that the size of file you upload doesn’t matter. What matters is the volume of traffic. If the uploaded video generates enough traffic, it means that your popularity is growing. In such cases, you need to pay a higher account fee.
Vimeo doesn’t have a massive community. Known for its targeted community, Vimeo gets nearly 100 million unique monthly users. It is the best video hosting service platform for artists. Employees of creative industry (Culture, media and sport) should find this platform absolutely interesting. Designers and media enthusiasts often appreciate the presence of elegant and sophisticated features such as complete provisions to customize the video player, enhanced visualization etc.
Again, there are two types of accounts- A free account has many limitations. For instance, you cannot upload more than 10 videos daily. Also, you cannot upload more than 1 HD quality video. Moreover, you get access to only 500MB of disk space. If your business demands more disk space and HD quality videos, you should consider availing the benefits of a premium account. I somehow feel that a free Vimeo account is not user-friendly.
A PLUS account costs you $59.95 per year while a PRO account is tagged at $199 per year. If you are confident of making profits, you should opt for a Vimeo premium account.
Vzaar doesn’t have a huge portfolio of clients. It caters to just 1500 companies. There are reputed companies such as IBM, Bench etc. Vzaar is ideal for publishers, e-commerce platforms, agencies and e-marketing firms. Unlike its contemporaries, Vzaar doesn’t offer a free account. However, it offers a 30-day free trial in which you are at liberty to upload 50 video files. Again, the data transfer is limited to 5GB disk space. Premium plans vary from $30 to $500 per month.
Vzaar has many features. Right from advanced website analytics to superior video-player layouts, Vzaar helps you in every aspect of your business.
The above mentioned list of the best video hosting services has been obtained after careful discussions with industry veterans, growth hackers and my personal experiences. If you have any doubts or concerns, feel free to drop a line or two in the comments section. I shall reply in a day or two. Keep watching this space for insights on video marketing and live streaming providers. My best wishes are with you and your venture. Cheers!
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