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Bettercart – A Better E-Commerce Cloud is Coming to Life


Overview –

E-commerce has revolutionised how consumers shop for goods. If your business involves selling goods and products, having an online store can boost your revenue by capturing demand for your product across city, state or even national borders. An online store has the capability to break down all barriers to entry and any restrictions for reaching out to a much larger target audience for your products.

In the recent past many tech companies like WordPress, Woo Commerce, Magento, Shopify, BigCommerce, Wix e-commerce, Squarespace e-commerce, Weebly e-commerce etc., have made the exercise of creating and managing your ecommerce store a walk in the park. However, there still remain some aspects on these platforms which have a huge scope for improvement ranging from an easier process, faster websites, cross platform stores etc. This is what Bettercart is all set to achieve.

Better cart claims to have made the entire process of creating and managing a webstore much easier, faster and error free. It has been promised that by using Bettercart, your e-commerce store will not just be fast; it will be like nothing you have seen before.

What they do –

If you want to sell your products or goods online and want to create an e-commerce store,but do not have any technical or coding expertise to do that, Bettercart can make your life very easy.

Bettercart is a web application that will allow you to create your own online store and take care of everything that goes on under the hood. One of the key ideas behind Bettercart is that users who are not acquainted with technical or design finesse,can configure and customize a store without relying on a design firm or a web developer.

However, people who are well acquainted with HTML and CSS will be more than pleased to discover that Bettercart allows you to edit both. They are liberty to take complete control of design of templates. Bettercart will host your online web store for you on the cloud so that you can focus on your core business leaving all the technical part to their team.

BetterCart creates Woo Commerce and Magento stores with one click and takes care of everything technical. For any web store, the speed of loading the web page is very critical and any delay in loading of the page will lead to lost sales.

Also, now a days, customers can be browsing on your web store through a number of different devices ranging from smartphones, tablets or desktops. It is therefore imperative that your web store does not lag on any of these devices and remains error free.

Having a web store is not enough, you need to make sure that your web store is fast and reliable or the negative impact on your business can be huge. If an e-commerce site is making $100,000 per day, and even a second of page delay would potentially cost you $2.5 million in lost sales every year. This is where Bettercart comes in handy.

According to Bettercart founders, what makes their web application stand tall amongst a long list of competitors are the following four features –

  1. Smartness –

    BetterCart auto corrects and optimizes all libraries, themes and java script files to keep the store lightning fast and error free. This goes well beyond any caching plugins or SSD drives.

  2. Reliability –

    Bettercart delivers all transactional and promotional emails through reliable platform. So your emails never end up in customer’s spam folders.

  3. Lightening fast speed –

    Life is too short to wait for websites to load. BetterCart makes sure that your store always loads under 2 seconds on any device. No matter how busy it is.

  4. Scalability –

    BetterCart helps you grow from 10 Customers to 10,000 and beyond instantly. No delays or outages. Even during holiday season!

If you are wondering as to what Magento and woo commerce mean and how they are different from others, below we try to explain the technicalities in simple language

Magento is an e-commerce platform that usually requires some level of professional web development experience, and although mediocre level of developers can definitely handle Magento, it is generally implemented by medium to large ecommerce sites with some cash to expend on a web person or department. Almost 20% of the web store online have been created using the Magento platform. Magento has one of the most extensive features list you will ever find in terms of ecommerce software.

Everything from marketing to customer segmentation has been included. Standard features come forth with the open source Magento, so you can rely on the search engine optimization using tools for Google sitemaps, Google Content APIs and search engine friendly URLs.

Marketing and conversion tools include coupon codes, customer groups, product bundles and newsletter management. This list is truly endless when it comes to its unique features, but here’s an overarching breakdown of the most important areas:

  • Search Engine Optimization
  • Site management
  • Order management
  • Gift registries
  • Persistent shopping
  • Product browsing
  • Checkout, payment and shipping
  • Customer service
  • Mobile commerce
  • Marketing, promotions and conversions
  • Private sales
  • Catalogue management
  • Catalogue browsing
  • Store credits

This is where Bettercart changes the rules by allowing you create a Magento store with a single click!

Woocommerce is yet another efficient plug-in for creating an ecommerce website for the WordPress content management system (CMS). It goes without saying that CMS gained a lot popularity in the two years of its existence.

Two of the most important things that you should know about woo commerce before you start creating your webstore are as follows –

  1. Woo Commerce is NOT an ecommerce platform like shopify, it is simply a shopping cart plugin –

    This means that retailers who are considering using Woo Commerce must first have a WordPress website.  If you’re unfamiliar with WordPress, it’s a quickly evolving content management system i.e a super blog in simple words. The CPC Strategy blog is a WordPress site, and the likes of Van Heusen and IZOD hedge theirbets on WordPress to canter their retail sites as well. If you already have a WordPress site, great!  If you do not have one, migrating to WordPress just for the sake of Woo Commerce plugin may not be a meritorious idea.

  2. Woo Commerce is very basic –

    Most features that would come standard with premium, reputed ecommerce names such as Magento, Shopify or Volusion are feasible for acquisition as extensions. I think of Woo Commerce as a blank iPhone, and on the other hand a PrestaShop or Magento Community is a blank Android. This might seem a bad analogy, but hopefully, you must have got the gist of it.

 Bottom line –

Bettercart makes your life better!

We, the members of StartupWhale, wholeheartedly wish the team of Bettercart all the very best for the long and promising journey ahead.

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